Smokey The Bear might be the winner in the Million Dollar Money Drop question but there are other interesting thing other than the Smokey Bear alone. Off course we are already aware about Ronald McDonald but what about the Trix Rabbit? Did he ever get as famous as the other two advertising icons?
Trix Rabbit is the famous advertising icons of Trix cereal that was made by General Mills for the North American and by Nestlé for the European, South American and Asian markets. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. These were originally round cereal pieces, but were later changed to puffed fruit-shaped pieces. In January 2007, Trix Cereal company General Mills returned Trix cereal to their original shape.
The Trix Rabbit itself was made by Joe Harris who debuted in a 1959 Trix television commercial. The rabbit was famous because it always tries to continually attempted to trick children into giving him a bowl of Trix cereal. He would be discovered every time; the children would tell him that he was a silly rabbit and that “Trix [were] for kids,” and take back their cereal. These ads would often end with the Trix Rabbit following up the kids’ “Silly rabbit, Trix are for kids!” slogan with “…and sometimes, for tricky rabbits!”. The Rabbit originated as a puppet before he later became animated. He did however succeed in obtaining and eating the Trix on some occasions, including twice as the result of a box top mail-in contest (1976 and 1990) entitled “Let The Rabbit Eat Trix”. The results of the vote were an overwhelming “yes”, and the rabbit was depicted in a subsequent commercial finally enjoying a taste of Trix.
It seems that somehow, the Million Dollar Money Drop quiz question has managed to take us a few years back to learn the history of the famous advertising icons in our society, like the Trix Rabbit.
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