Slogan Choclate Melts in Your Mouth Not in your Hand,its Price

Slogan Choclate Melts in Your Mouth Not in your Hand,its Price: M&M Chocolate Candies: “Melt in your mouth, not in your hand …
Review Summary: Although not the candy-coated chocolates, M&Ms have been very popular since they were introduced in 1941. …

Besides M&Ms, what melts in your mouth and not in your hands?
“They melt in your mouth, not in your hands” used to be their slogan They are chocolate discs, covered in a brown coloured sugar shell.